In 1994 the company was featured on the program Dateline NBC with an official from the FTC attacking the company for "deceptive advertising". The FTC and Gateway reached a settlement later, with Gateway agreeing to advertising ground rules and disclosure of all research data and consumer complaints.[4] Nevertheless, the negative media coverage caused the company's sales to plummet and for the company to file for bankruptcy protection.
Phonics is one of the primary building blocks of reading. Without an understanding of the relationship between letters and sounds, reading cannot occur. This multifaceted connection between print and pronunciation is an important component of any instructional program in reading because it provides readers with tools for discovering new written words.
When students log in, they choose a subject, select a chapter, pick a lesson and complete the activities. A bright green arrow tells them where they left off, and completed work is clearly labeled with a check-mark or a gold star. Visual and auditory prompts guide students through the lessons making them easy for young learners to follow, and an online playground (controlled by parents) rewards and motivates them to finish their lessons.
The complexities of letter names in English might lead you to think we should not teach letter names at all, but research suggests that teaching letter names is still worthwhile7—it just needs to be accompanied by lots of attention to the sound or sounds commonly associated with each letter and by a thorough understanding of the challenges posed by English letter names. A teacher with such knowledge would understand, for example, why a young child might spell the word daisy as WAZ. Why? Sometimes children write “W” for the /d/ sound because the letter name for Ww—“double-u”—begins with the /d/ sound. The next sound we hear in daisy is the letter name for Aa (the long a sound), and the third and fourth sounds in daisy are the name of the letter Zz (“zee”).
Therefore, phonics instruction plays a key role in helping students comprehend text. It helps the student map sounds onto spellings, thus enabling them to decode words. Decoding words aids in the development of word recognition, which in turn increases reading fluency. Reading fluency improves reading comprehension because as students are no longer struggling with decoding words, they can concentrate on making meaning from the text.
Read with Phonics is a phonics based app that helps young people to learn synthetic phonics in a colourful and interactive way. It improves letter sounds recognition and is a great stepping stone to help your little ones on their reading journey! This is a fantastic app that has been extremely well developed by professionals proficient in not only the topic of phonics but also with a very good understanding of the education and classroom setting. 
You may choose to instead buy the contents of this website as books and CDs. In that case, you can buy sets of our course from the store. Click on a set to purchase all the courseware. Please note that the contents of the hard copies are the same as the online materials, but without updates. If you would like both online access and books, contact us for discounts.
A final point about letter-name knowledge: it is often noted that letter-name knowledge in preschool and kindergarten is a strong predictor of children’s later literacy achievement. This is true, but it is not because letter-name knowledge is an even-close-to-sufficient contributor to actual reading or writing. It is helpful, but some children learn to read knowing only letter sounds—no letter names. The predictive power of letter names lies largely in the fact that it is a proxy for other things. Children who know letter names early are more likely to have experienced a substantial emphasis on print literacy in the home and to have attended a strong preschool, for example, which in turn increase the likelihood of higher later reading and writing achievement. Naming letters is only one facet of letter knowledge, and probably not even the most important one. It is the application of letter-sound knowledge that advances children’s reading and spelling.

During the late 1990s the whole language approach gained popularity in Portugal, but in a non-explicit form. Emphasis was placed on meaning, reading for pleasure, and developing a critical approach to the texts. Explicit phonemic awareness and explicit training for reading fluency were considered outdated by some teachers' organizations[62]. Poor results in international comparisons led parents and schools to react to this approach and to insist on direct instruction methods. Later, during minister Nuno Crato’s tenure (2011-2015), who is known to be a vocal critic of constructivist approaches and a supporter of cognitive psychology findings, new standards ("metas") were put in place[63]. The ministry convened a team led by a well-known specialist in reading, José Morais[64]. This team introduced an explicit phonics teaching approach, put emphasis on decoding and reading fluency.